The Moment of Truth: Why Should GDPR Matter to You?

May 31, 2017 By Bex Hale

Are you marketing to European citizens? If so, GDPR applies to you. GDPR will create a shift in how marketers obtain consent to legally market to prospects and customers, mostly via email, and how they store, document and update consent. Our infographic highlights key facts on GDPR and gives you some quick tips on how to prepare in Marketing.

Takeaways:

  • GDPR might seem daunting now but if you plan ahead in marketing, you and your customers can feel reassured you’re doing the right thing.
  • Develop a clear opt-in strategy and get your preference center GDPR ready– you have until 25 May 2018 to get your database to opt in to receive your marketing communications.
  • The sooner you start preparing for GDPR, the sooner you and your organisation can start reaping the benefits of better targeting, transparency and more valuable engagements.